Black Sheep Electric Cycles is an amazing startup! Matt Baumle and his wife Nicky Baumle operate this venture from their home, with Matt building each bike by hand in their garage. They needed an engaging animation to use as the centerpiece of their website - something that would cover the selling features of their unique E-bikes, and also match the quality of their product.
I sat down with them to discuss the main benefits and selling features of their bikes, and together we came up with a rough storyboard for the animated action. After finalizing the overall look and shot sequence, I created this animation that really had an impact on their social media accounts and boosted sales immediately!