This animation is meant to play on a loop as part of a display for Crane Sense during industry trade shows. A video like this helps communicate product functions to people passing by or waiting to speak directly with the sales reps.
After getting the rundown on all the Crane Sense products and how the system operates, I produced a quick storyboard of the action shots that I thought would best communicate the benefits of buying their system. Once that was approved, I built the models and animated them with some text overlays. They were extremely pleased with the result and were able to run the animation on a continuous loop throughout Con Expo and other industry trade shows they regularly attend.